<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Burlington Vermont Web Design</title>
	<atom:link href="https://www.burlingtonvermontwebdesign.com/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.burlingtonvermontwebdesign.com</link>
	<description></description>
	<lastBuildDate>Mon, 07 Sep 2026 17:25:31 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.4.2</generator>
		<item>
		<title>How Businesses Can Improve Cash Flow and Financial Control</title>
		<link>https://www.burlingtonvermontwebdesign.com/2024/11/how-businesses-can-improve-cash-flow-and-financial-control/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-businesses-can-improve-cash-flow-and-financial-control</link>
		<comments>https://www.burlingtonvermontwebdesign.com/2024/11/how-businesses-can-improve-cash-flow-and-financial-control/#comments</comments>
		<pubDate>Sun, 03 Nov 2024 17:24:08 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.burlingtonvermontwebdesign.com/?p=827</guid>
		<description><![CDATA[<p>Healthy cash flow is essential for keeping a business stable. A company can be profitable on paper and still struggle if money is not arriving quickly enough to cover payroll, suppliers, taxes, rent, and other operating expenses.</p> <p>Improving cash flow and financial control starts with understanding where money is coming from, where it is going, [...]]]></description>
			<content:encoded><![CDATA[<h1></h1>
<p>Healthy cash flow is essential for keeping a business stable. A company can be profitable on paper and still struggle if money is not arriving quickly enough to cover payroll, suppliers, taxes, rent, and other operating expenses.</p>
<p>Improving cash flow and financial control starts with understanding where money is coming from, where it is going, and which processes may be creating unnecessary pressure.</p>
<h2>Build a Clear Cash Flow Forecast</h2>
<p>A cash flow forecast helps businesses estimate when money is expected to enter and leave the company.</p>
<p>Start by listing expected customer payments, recurring revenue, loan proceeds, and other income. Then compare those amounts with payroll, rent, supplier bills, taxes, software, insurance, and other expenses.</p>
<p>Updating the forecast regularly can help management identify potential shortages before they become urgent.</p>
<h2>Invoice Customers Quickly</h2>
<p>Delayed invoicing often leads to delayed payment.</p>
<p>Businesses should send invoices as soon as work is completed or according to agreed billing milestones. Clear payment terms, due dates, and payment instructions can reduce confusion.</p>
<p>Automated reminders can also help follow up on overdue balances without requiring employees to track every invoice manually.</p>
<h2>Review Customer Payment Terms</h2>
<p>Long payment terms can create cash flow pressure, especially when suppliers and employees must be paid much sooner.</p>
<p>Businesses may want to review whether their payment terms still make sense. Depending on the industry and customer relationship, deposits, milestone billing, or shorter payment periods may improve cash flow.</p>
<p>Any changes should be communicated clearly before work begins.</p>
<h2>Keep Expenses Visible</h2>
<p>Financial control becomes much harder when expenses are spread across different cards, subscriptions, vendors, and departments.</p>
<p>Use a consistent process for recording and categorizing spending. Managers should be able to see recurring costs, upcoming payments, and unusual increases without searching through multiple systems.</p>
<p>Regular expense reviews can also reveal subscriptions or services that are no longer providing enough value.</p>
<h2>Evaluate Software Costs Carefully</h2>
<p>Software can improve productivity, but subscription expenses can grow quickly as teams add more tools.</p>
<p>Before adopting a platform, compare the features with the actual needs of the business and consider how pricing may change as usage increases. Check the <a href="http://pricingpages.com/examples/amplitude">Amplitude pricing details</a> here if you want a quick overview.</p>
<p>Reviewing software spending periodically can help prevent unused licenses and overlapping tools from becoming permanent expenses.</p>
<h2>Maintain a Cash Reserve</h2>
<p>Unexpected expenses are part of running a business.</p>
<p>Equipment may fail, customers may pay late, sales may temporarily decline, or emergency repairs may become necessary. Maintaining a cash reserve can give the company more flexibility when these situations arise.</p>
<p>The appropriate reserve will depend on operating costs, revenue predictability, and the level of risk within the business.</p>
<h2>Monitor Accounts Receivable</h2>
<p>A growing accounts receivable balance can be a warning sign.</p>
<p>Track how much customers owe, how long invoices have been outstanding, and which accounts regularly pay late. Businesses should have a consistent process for following up on overdue payments.</p>
<p>Resolving payment problems early is usually easier than allowing balances to remain unpaid for months.</p>
<h2>Negotiate Supplier Terms</h2>
<p>Cash flow is influenced by both how quickly customers pay and how quickly the business must pay its own bills.</p>
<p>Reliable businesses may be able to negotiate longer payment terms, volume discounts, or different billing schedules with suppliers.</p>
<p>The goal is not simply to delay every payment, but to align outgoing expenses more closely with incoming revenue whenever practical.</p>
<h2>Separate Profit From Available Cash</h2>
<p>Revenue and profit figures do not always show how much money is immediately available.</p>
<p>Businesses should monitor bank balances, outstanding receivables, upcoming liabilities, debt payments, and tax obligations alongside profit-and-loss reports.</p>
<p>Understanding the difference between accounting profit and available cash can help prevent overspending.</p>
<h2>Create Spending Approval Rules</h2>
<p>Clear approval procedures can improve financial control as a company grows.</p>
<p>For example, smaller purchases may be approved by department managers, while larger commitments require additional review. Spending limits can also be established for company cards and vendor contracts.</p>
<p>These controls make it easier to manage expenses without requiring senior leadership to approve every minor purchase.</p>
<h2>Review Financial Reports Regularly</h2>
<p>Financial reports are most useful when they are reviewed consistently.</p>
<p>Management should regularly examine cash flow statements, profit-and-loss reports, balance sheets, accounts receivable, accounts payable, and major expense categories.</p>
<p>Comparing actual results with budgets and forecasts can reveal problems early and help improve future planning.</p>
<h2>Final Thoughts</h2>
<p>Improving cash flow and financial control requires consistent attention rather than a one-time adjustment. Faster invoicing, better forecasting, disciplined spending, stronger collection processes, and regular financial reviews can all contribute to greater stability.</p>
<p>When businesses understand their financial position clearly, they are better prepared to manage short-term obligations while making more confident decisions about long-term growth.</p>
]]></content:encoded>
			<wfw:commentRss>https://www.burlingtonvermontwebdesign.com/2024/11/how-businesses-can-improve-cash-flow-and-financial-control/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Build a More Resilient and Scalable Business</title>
		<link>https://www.burlingtonvermontwebdesign.com/2023/11/how-to-build-a-more-resilient-and-scalable-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-build-a-more-resilient-and-scalable-business</link>
		<comments>https://www.burlingtonvermontwebdesign.com/2023/11/how-to-build-a-more-resilient-and-scalable-business/#comments</comments>
		<pubDate>Mon, 13 Nov 2023 17:19:48 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.burlingtonvermontwebdesign.com/?p=824</guid>
		<description><![CDATA[<p>Building a business that can grow without becoming harder to manage requires more than increasing sales. Companies also need reliable systems, clear responsibilities, strong financial controls, adaptable processes, and a structure that can handle change.</p> <p>Resilience helps a business continue operating when conditions become difficult, while scalability allows it to grow without creating unnecessary complexity. [...]]]></description>
			<content:encoded><![CDATA[<h1></h1>
<p>Building a business that can grow without becoming harder to manage requires more than increasing sales. Companies also need reliable systems, clear responsibilities, strong financial controls, adaptable processes, and a structure that can handle change.</p>
<p>Resilience helps a business continue operating when conditions become difficult, while scalability allows it to grow without creating unnecessary complexity. The strongest organizations usually work on both at the same time.</p>
<h2>Define a Clear Business Model</h2>
<p>Scalable growth starts with a business model that is easy to understand.</p>
<p>Leaders should know:</p>
<ul>
<li>Who the ideal customer is</li>
<li>What problem the company solves</li>
<li>How the business makes money</li>
<li>Which products or services are most profitable</li>
<li>Which activities are essential to delivery</li>
</ul>
<p>When these fundamentals are unclear, growth can amplify inefficiencies rather than improve performance.</p>
<p>A clear model makes it easier to decide where to invest and what should remain outside the company&#8217;s focus.</p>
<h2>Build Repeatable Processes</h2>
<p>Businesses often struggle when important work depends entirely on individual employees.</p>
<p>Key activities should be documented so they can be repeated consistently.</p>
<p>This may include:</p>
<ul>
<li>Sales processes</li>
<li>Client onboarding</li>
<li>Project delivery</li>
<li>Customer support</li>
<li>Billing</li>
<li>Quality control</li>
<li>Hiring</li>
<li>Reporting</li>
</ul>
<p>Documented processes reduce confusion and make training easier as the team expands.</p>
<h2>Standardize Without Becoming Rigid</h2>
<p>Standardization improves consistency, but too much structure can slow a business down.</p>
<p>Processes should provide a reliable framework while still allowing employees to adapt when circumstances require it.</p>
<p>For example, a client onboarding process might have a standard checklist while still allowing different steps for unusual projects.</p>
<p>The goal is consistency without eliminating judgment.</p>
<h2>Clarify Roles and Responsibilities</h2>
<p>Rapidly growing companies often develop overlapping responsibilities.</p>
<p>Employees may not know who owns a decision, while managers may assume someone else is handling an important task.</p>
<p>Clear roles reduce duplication and delays.</p>
<p>Teams should understand who is responsible for decisions, execution, review, and communication.</p>
<p>As the business grows, these responsibilities should be reviewed periodically.</p>
<h2>Create Better Internal Systems</h2>
<p>Information becomes harder to manage as more employees, clients, and projects are added.</p>
<p>Businesses need systems that make important information easy to find while controlling who can access it.</p>
<p>This is particularly important for service businesses where internal discussions and customer-facing information may exist around the same project. This <a href="https://workhouse.app/">agency operating system</a><strong> </strong>keeps internal notes and client views separate. That kind of structure can help reduce accidental information sharing while keeping project communication organized.</p>
<h2>Reduce Dependence on Individual People</h2>
<p>A resilient company should not stop functioning because one employee is unavailable.</p>
<p>Cross-training, documentation, shared systems, and clear handoff procedures can reduce key-person risk.</p>
<p>This does not mean every employee needs to know every job.</p>
<p>Instead, the company should make sure critical knowledge is not stored entirely in one person&#8217;s head.</p>
<h2>Strengthen Financial Planning</h2>
<p>Growth can create financial pressure even when revenue is increasing.</p>
<p>Hiring, inventory, software, equipment, marketing, and new locations may require significant spending before the resulting revenue arrives.</p>
<p>Businesses should monitor:</p>
<ul>
<li>Cash flow</li>
<li>Gross margin</li>
<li>Operating expenses</li>
<li>Accounts receivable</li>
<li>Customer acquisition costs</li>
<li>Recurring revenue</li>
<li>Cash reserves</li>
</ul>
<p>Cash-flow forecasting can help leaders anticipate pressure before it becomes an emergency.</p>
<h2>Maintain a Financial Reserve</h2>
<p>Unexpected problems are inevitable.</p>
<p>Customers may pay late, major equipment can fail, demand may decline, or operating costs may increase suddenly.</p>
<p>A reasonable cash reserve can give a business more time to respond without making desperate decisions.</p>
<p>The appropriate reserve depends on operating costs, revenue predictability, and business risk.</p>
<h2>Focus on Profitable Growth</h2>
<p>Revenue growth alone does not guarantee a stronger company.</p>
<p>Businesses should understand whether new customers, products, and markets are actually profitable.</p>
<p>A high-revenue service can create problems if it requires excessive labor or generates frequent support costs.</p>
<p>Regularly reviewing margins can help leaders determine which parts of the business deserve additional investment.</p>
<h2>Use Technology Strategically</h2>
<p>Technology can support scalability by reducing repetitive work and improving visibility.</p>
<p>Businesses may automate:</p>
<ul>
<li>Invoicing</li>
<li>Reporting</li>
<li>Scheduling</li>
<li>Customer communications</li>
<li>Lead routing</li>
<li>Data entry</li>
<li>Project updates</li>
<li>Inventory tracking</li>
</ul>
<p>Automation should simplify operations rather than create additional layers of software that employees struggle to manage.</p>
<p>Before adding another tool, businesses should determine whether it solves a meaningful operational problem.</p>
<h2>Create Reliable Reporting</h2>
<p>Leaders need accurate information to make decisions.</p>
<p>Useful reports might track:</p>
<ul>
<li>Revenue</li>
<li>Profit margins</li>
<li>Sales pipeline</li>
<li>Customer retention</li>
<li>Project profitability</li>
<li>Employee capacity</li>
<li>Marketing performance</li>
<li>Cash flow</li>
</ul>
<p>Reports should focus on metrics that influence decisions rather than displaying numbers simply because they are available.</p>
<h2>Build Strong Customer Relationships</h2>
<p>Customer retention can improve both resilience and scalability.</p>
<p>Existing customers often require less acquisition effort than new customers and can create more predictable revenue.</p>
<p>Businesses can strengthen retention by:</p>
<ul>
<li>Communicating clearly</li>
<li>Responding quickly to problems</li>
<li>Setting realistic expectations</li>
<li>Delivering consistent quality</li>
<li>Asking for feedback</li>
</ul>
<p>A loyal customer base can provide stability during periods when new sales slow down.</p>
<h2>Diversify Revenue Carefully</h2>
<p>Depending too heavily on one customer, product, or market can create risk.</p>
<p>Losing a major account may significantly affect revenue if the business has little diversification.</p>
<p>However, diversification should be deliberate.</p>
<p>Expanding into too many unrelated products or markets can create its own operational problems.</p>
<p>The goal is to reduce concentration risk without losing strategic focus.</p>
<h2>Develop a Strong Sales Pipeline</h2>
<p>Businesses become more resilient when future revenue is not dependent on one or two opportunities.</p>
<p>A healthy pipeline provides visibility into potential sales and makes forecasting easier.</p>
<p>Companies should track where prospects are in the buying process and how likely they are to convert.</p>
<p>Consistent lead generation also reduces pressure to close unsuitable customers simply because revenue is needed immediately.</p>
<h2>Monitor Capacity Before Hiring</h2>
<p>Growth often creates pressure to hire quickly.</p>
<p>Before adding employees, businesses should understand whether the workload is temporary or likely to continue.</p>
<p>Capacity planning can help determine when additional staff are genuinely needed.</p>
<p>Companies can also look for inefficient processes that should be improved before adding more people to compensate for them.</p>
<h2>Invest in Training</h2>
<p>Scalable businesses need employees who can take on increasing responsibility.</p>
<p>Training should not be limited to new hires.</p>
<p>Existing employees may need to develop leadership, technical, communication, or project-management skills as the company grows.</p>
<p>Developing talent internally can also reduce dependence on external hiring for every new leadership role.</p>
<h2>Delegate Decision-Making</h2>
<p>Founders and senior managers often become bottlenecks when every decision requires their approval.</p>
<p>As the organization grows, appropriate decisions should move closer to the employees who understand the work.</p>
<p>Clear guidelines can help people understand which decisions they can make independently and when escalation is necessary.</p>
<p>Delegation allows leaders to spend more time on strategy instead of routine approvals.</p>
<h2>Prepare for Operational Disruptions</h2>
<p>Resilient businesses plan for problems before they happen.</p>
<p>Potential disruptions may include:</p>
<ul>
<li>Technology failures</li>
<li>Supply interruptions</li>
<li>Employee absences</li>
<li>Security incidents</li>
<li>Severe weather</li>
<li>Vendor failures</li>
<li>Economic downturns</li>
</ul>
<p>Basic contingency plans can reduce confusion during unexpected events.</p>
<p>Critical systems should also have appropriate backups and recovery procedures.</p>
<h2>Build Strong Vendor Relationships</h2>
<p>Suppliers and service providers can significantly affect business operations.</p>
<p>Relying on a single supplier for essential materials or services may create unnecessary risk.</p>
<p>Businesses should evaluate important vendors periodically and consider backup options where practical.</p>
<p>Good vendor relationships can also improve communication when shortages or other problems occur.</p>
<h2>Protect Business Data</h2>
<p>As companies scale, they typically store more customer, financial, and operational information.</p>
<p>Access controls, backups, employee training, password policies, and cybersecurity practices become increasingly important.</p>
<p>Businesses should know where critical data is stored and how it can be recovered after a failure.</p>
<p>Security should grow alongside the organization rather than being added only after a serious incident.</p>
<h2>Review Processes Regularly</h2>
<p>A process that works for five employees may not work for fifty.</p>
<p>Companies should periodically review how work flows through the organization.</p>
<p>Look for:</p>
<ul>
<li>Repeated delays</li>
<li>Excessive approvals</li>
<li>Manual tasks</li>
<li>Duplicate data entry</li>
<li>Communication gaps</li>
<li>Unclear ownership</li>
</ul>
<p>Improving processes continuously helps prevent operational complexity from growing faster than the business.</p>
<h2>Maintain a Flexible Strategy</h2>
<p>Resilience depends partly on the ability to adapt.</p>
<p>Customer expectations, technology, competition, regulations, and economic conditions can change quickly.</p>
<p>Businesses should maintain a clear long-term direction while remaining willing to adjust tactics.</p>
<p>Regular strategic reviews can help leaders identify changing conditions before they become serious problems.</p>
<h2>Measure What Matters</h2>
<p>Scalable organizations need performance indicators that show whether growth is healthy.</p>
<p>Useful metrics may include:</p>
<ul>
<li>Revenue growth</li>
<li>Profit margins</li>
<li>Customer retention</li>
<li>Employee productivity</li>
<li>Customer acquisition cost</li>
<li>Lifetime value</li>
<li>Cash flow</li>
<li>Project delivery time</li>
</ul>
<p>No single metric tells the complete story.</p>
<p>Businesses should monitor a balanced group of indicators that reflect both financial and operational health.</p>
<h2>Avoid Growing Too Quickly</h2>
<p>Rapid growth can create serious problems when infrastructure is not ready.</p>
<p>Customer service may decline, employees may become overloaded, and financial controls may weaken.</p>
<p>Businesses should make sure operations can support additional demand before accelerating expansion.</p>
<p>Sustainable growth is often more valuable than rapid growth that damages quality or cash flow.</p>
<h2>Conclusion</h2>
<p>A resilient and scalable business is built through deliberate systems rather than growth alone.</p>
<p>Clear processes, strong financial management, documented knowledge, appropriate technology, reliable reporting, and empowered employees all make expansion easier to manage.</p>
<p>By strengthening the organization before problems appear, businesses can handle disruption more effectively while creating a foundation that supports sustainable long-term growth.</p>
<p>https://workhouse.app/</p>
]]></content:encoded>
			<wfw:commentRss>https://www.burlingtonvermontwebdesign.com/2023/11/how-to-build-a-more-resilient-and-scalable-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Keyword Research: Metrics that Matter</title>
		<link>https://www.burlingtonvermontwebdesign.com/2010/06/seo-keyword-research-metrics-that-matter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seo-keyword-research-metrics-that-matter</link>
		<comments>https://www.burlingtonvermontwebdesign.com/2010/06/seo-keyword-research-metrics-that-matter/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 16:29:27 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Amanda's Posts]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://evergreendirect.com/?p=670</guid>
		<description><![CDATA[<p>There are dozens of tools out there to assist you in performing SEO keyword research. Two of my favorites include:</p> Google AdWords Keyword Tool <p>&#160;</p> This tool is free and you don&#8217;t have to be setting up a paid campaign to use it. Helps you identify keyword expressions that people are actually using in the [...]]]></description>
			<content:encoded><![CDATA[<p>There are dozens of tools out there to assist you in performing SEO keyword research. Two of my favorites include:</p>
<ul>
<ul>Google AdWords Keyword Tool</ul>
</ul>
<p>&nbsp;</p>
<ul>This tool is free and you don&#8217;t have to be setting up a paid campaign to use it. Helps you identify keyword expressions that people are actually using in the searches. Does not include metrics which determine whether you have any chance of succeeding in ranking organically (natural or unpaid in the search results) for those terms.</p>
<li><a href="http://www.semrush.com/" target="_blank">SEMRush.com<br />
</a>9 queries per day for free once you register; paid subscription is very powerful; gives you strong insights into the terms driving traffic to your competitors&#8217; sites.</li>
</ul>
<p>However, even if you use these tools, you will have to sort out which expressions will actually be achievable by YOUR site. Once, we spent HOURS manually researching the competitive data, but now we have a tool that gives us all the info—and more—that you see on the chart below.</p>
<p>We willingly spent some significant $$ for access to this software because it saves so much time. That allows us to go much deeper into the research, explore many more aspects of a client&#8217;s market, and identify scalable opportunities alongside traditional keyword targeting. <a href="https://conversionfactory.co/services/programmatic-seo-agency">Programmatic SEO for software companies</a> is one of the better plays here. It can be especially useful when the available data reveals large groups of relevant search terms that can be addressed systematically.</p>
<p>We then produce a list of SEO keyword targets ranked using Evergreen&#8217;s proprietary algorithm. We hand over the resulting list confident that it will produce measurable results for the client.</p>
<p>The metrics that matter are:</p>
<table width="508" border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td width="144"><strong>Searches (Broad)</strong></td>
<td width="464">Average # of searches conducted daily that<br />
included these words (<strong>in any order and probably with other words, too</strong>)</td>
</tr>
<tr>
<td width="144"><strong>Searches (Phrase) </strong></td>
<td width="464">Average # of searches conducted daily on<br />
these <strong>exact words in quotation marks</strong></td>
</tr>
<tr>
<td width="144"><strong>Searches (Exact) </strong></td>
<td width="464">Average # of searches conducted daily that<br />
included these <strong>exact words in the same order</strong></td>
</tr>
<tr>
<td width="144"><strong>SEO Traffic (Broad) </strong></td>
<td width="464">Max daily clicks that a #1 ranked site in Google<br />
would receive for this broad term.</td>
</tr>
<tr>
<td width="144"><strong>SEO Traffic (Phrase) </strong></td>
<td width="464">Max daily clicks that a #1 ranked site in Google<br />
would receive for this phrase in quotes.</td>
</tr>
<tr>
<td width="144"><strong>SEO Traffic (Exact) </strong></td>
<td width="464">Max daily clicks that a #1 ranked site in Google<br />
would receive for this exact search.</td>
</tr>
<tr>
<td width="144"><strong>Phrase-to-Broad</strong></td>
<td width="464">The percentage of phrase match searches out<br />
of broad match searches for this keyword</td>
</tr>
<tr>
<td width="144"><strong>SEO Competition</strong></td>
<td width="464">Total number of web pages <strong>globally</strong> that mention<br />
a specific keyword term somewhere on the page, in<br />
the same word order, in Googleâ€™s index</td>
</tr>
<tr>
<td width="144"><strong>Local SEO Competition</strong></td>
<td width="464">Total number of web pages <strong>in the US</strong> that mention<br />
a specific keyword term somewhere on the page, in<br />
the same word order, in Googleâ€™s index</td>
</tr>
<tr>
<td width="144"><strong>Title <strong>Competition</strong></strong></td>
<td width="464">Total number of web pages <strong>globally</strong> that mention<br />
all the words in this keyword term in the pageâ€™s title<br />
tag (maybe not in the same order)</td>
</tr>
<tr>
<td width="144"><strong>Local Title <strong>Competition</strong></strong></td>
<td width="464">Total number of web pages <strong>in the US</strong> that mention<br />
all the words in this keyword term in the pageâ€™s title<br />
tag (maybe not in the same order)</td>
</tr>
<tr>
<td width="144"><strong><strong>Competition </strong>to Title</strong></td>
<td width="464">The ratio of pages with the term in the title tag to<br />
the pages which simply mention it somewhere.</td>
</tr>
<tr>
<td width="144"><strong>AdWords CPC</strong></td>
<td width="464">Cost per click to be the #1 advertiser for this keyword<br />
on Google &#8211; if your competitors think it&#8217;s worth<br />
spending money on this &#8212; then it&#8217;s worth exploring</td>
</tr>
<tr>
<td width="144"><strong>OCI</strong></td>
<td width="464">An indicator of the chances that someone searching<br />
for this keyword term is looking to buy as opposed<br />
to browsing for information.</td>
</tr>
</tbody>
</table>
<p>Are YOU confident in your keyword research? Are you finding the SEO metrics that matter? This one part of your SEO effort is perhaps theÂ most &#8220;modular&#8221;, easily outsourced and relatively inexpensive task. Let Evergreen Consulting Group help you produce results and improve the ROI on your entire Internet Marketing effort! <strong>Call Amanda at 802-310-5310</strong> or <a title="Contact" href="http://www.burlingtonvermontwebdesign.com/contact/">fill out our contact form</a> to explore what we can do for you!</p>
<p>https://conversionfactory.co/services/programmatic-seo-agency</p>
]]></content:encoded>
			<wfw:commentRss>https://www.burlingtonvermontwebdesign.com/2010/06/seo-keyword-research-metrics-that-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nurture Marketing: Implement Your Demographic Insights via Social Media</title>
		<link>https://www.burlingtonvermontwebdesign.com/2010/03/nurture-marketing-implement-your-demographic-insights-via-social-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=nurture-marketing-implement-your-demographic-insights-via-social-media</link>
		<comments>https://www.burlingtonvermontwebdesign.com/2010/03/nurture-marketing-implement-your-demographic-insights-via-social-media/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 12:52:32 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Amanda's Posts]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Nurture Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://evergreendirect.com/?p=643</guid>
		<description><![CDATA[<p><a href="http://evergreendirect.com/blog/wp-content/uploads/2010/03/the-social-web.jpg" rel="shadowbox[sbpost-695];player=img;"></a>This is the first in a series of posts exploring our favorite new expression: Nurture Marketing...  That phrase should evoke many images in your mind &#8212; and they&#8217;re all worth exploring. This concept helps businesses and organizations refocus their marketing efforts from an &#8220;it&#8217;s about us&#8221; attitude to an &#8220;it&#8217;s about the customer&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://evergreendirect.com/blog/wp-content/uploads/2010/03/the-social-web.jpg" rel="shadowbox[sbpost-695];player=img;"><img class="alignright size-medium wp-image-714" title="the-social-web" src="http://evergreendirect.com/blog/wp-content/uploads/2010/03/the-social-web-300x225.jpg" alt="" width="300" height="225" /></a>This is the first in a series of posts exploring our favorite new expression: <strong>Nurture Marketing..</strong>.  That phrase should evoke many images in your mind &#8212; and they&#8217;re all worth exploring. This concept helps businesses and organizations refocus their marketing efforts from an &#8220;it&#8217;s about us&#8221; attitude to an &#8220;it&#8217;s about the customer&#8221; attitude. In Nurture Marketing, the goal is to offer support and build relationships with the buyers of your products or the users of your services.</p>
<p>Today, we&#8217;ll focus on what social media can do for a Nurture Marketing effort. Social media is here to stay. Although the top players may not always be Facebook and Twitter, we can be sure that humans will continue to make use of the best platforms, tools, and vehicles for facilitating social connections. It&#8217;s simply human nature.</p>
<p>And you may be asking, &#8220;So what? How will this affect my business?&#8221; Our firm belief is that the best businesses interact constantly with their customers. The feedback customers offer tells you more about them, more about what changes you might need in your products and services, and helps improve your overall marketing effort.</p>
<p>So, the question is, have you committed any time to setting up profiles on any social media platforms? Â Do you know WHERE you should be? Out of the dozens of platforms, here&#8217;s a <strong>Social Media Grid</strong> that might help makes sense of the clutter:</p>
<table border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td valign="top" width="85"></td>
<td valign="top" width="234">
<p style="text-align: center;"><strong>Who Uses It</strong></p>
</td>
<td valign="top" width="319">
<p style="text-align: center;"><strong>Nurture Marketing Tactic</strong></p>
</td>
</tr>
<tr>
<td valign="top" width="85">
<p style="text-align: center;">
<p style="text-align: center;">
<p style="text-align: center;">
<p>&nbsp;</p>
<p style="text-align: center;">
<p style="text-align: center;"><a href="http://facebook.com"><img class="size-full wp-image-650 aligncenter" title="Facebook Icon" src="http://evergreendirect.com/blog/wp-content/uploads/2010/03/facebook-icon.jpg" alt="Facebook Icon" width="112" height="43" /></a></p>
</td>
<td valign="top" width="234">
<ul>
<li>60% are under age 35</li>
<li>40% are over age 35 [<a href="http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/">source</a>]</li>
<li>50% of active users log on to Facebook in any given day [<a href="http://www.facebook.com/press/info.php?statistics">source</a>]</li>
<li>30% earn $60k â€“ $100k</li>
<li>32% earn $100k or more<br />
[<a href="http://www.quantcast.com/facebook.com">source</a>]</li>
</ul>
</td>
<td valign="top" width="319">
<ol>
<li>Set up a Fan Page and regularly post videos that amuse or inspire</li>
<li>Allow users to post their own content â€“ you can even offer prizes</li>
<li>Post Â regular â€œstatusâ€ updates that are helpful or informative â€“ not just a pitch</li>
<li>Integrate a Twitter stream from more than just the corporate acct â€“ stream influential fansâ€™ tweets, too.</li>
</ol>
</td>
</tr>
<tr>
<td valign="top" width="85">
<p style="text-align: center;">
<p style="text-align: center;"><strong><a href="http://linkedin.com"><br />
<img class="alignnone" title="LinkedIn Icon" src="http://static03.linkedin.com/img/logos/logo_linkedin_88x22.png" alt="" width="88" height="22" /></a></strong></p>
</td>
<td valign="top" width="234">
<ul>
<li>69% are age 35 or older</li>
<li>31% are under age 35</li>
<li>31% earn $60k â€“ $100k</li>
<li>38% earn $100k or more<br />
[<a href="http://www.quantcast.com/linkedin.com">source</a>]</li>
</ul>
</td>
<td valign="top" width="319">
<ol>
<li>Make sure your entire leadership team has a profile and it is fully optimized. [<a href="http://bit.ly/li4biz">Download Hubspotâ€™s eBook. 2 MB pdf]</a></li>
<li>Recommend colleagues and clients</li>
<li>Ask and answer questions</li>
<li>Log in regularly to nurture your existing connections and find new ones.</li>
</ol>
</td>
</tr>
<tr>
<td valign="top" width="85">
<p style="text-align: center;">
<p style="text-align: center;">
<p>&nbsp;</p>
<p style="text-align: center;">
<p style="text-align: center;"><strong><a href="http://twitter.com"><img class="aligncenter" src="http://icons.iconarchive.com/icons/fasticon/web-2/256/Twitter-icon.png" alt="" width="55" height="55" /></a><br />
</strong></p>
</td>
<td valign="top" width="234">
<ul>
<li>58% are ages 13-34</li>
<li>38% are age 35 or older</li>
<li>48% have not attended college</li>
<li>30% earn $100k or more<br />
[<a href="http://www.quantcast.com/linkedin.com">source</a>]</li>
</ul>
</td>
<td valign="top" width="319">
<ol>
<li>Tweet about service issues (site will be down, new software versions released, etc.)</li>
<li>Ask questions</li>
<li>Offer tips and tricks your users/clients/buyers can use</li>
<li>Monitor your brand and respond to negative tweets swiftly</li>
</ol>
</td>
</tr>
</tbody>
</table>
<ul>
<li>Who &#8220;owns&#8221; your social media initiative within <strong>your </strong>firm?</li>
<li>What departments, business units, or approval entities will engage your social media effort?</li>
<li>Who is your best copy writer?</li>
<li>Who &#8220;gets&#8221; web strategy on your team?</li>
<li>Who knows your customers best?</li>
<li>How will you integrate this with the rest of your marketing effort?</li>
</ul>
<p>Get started today and <a href="http://evergreendirect.com/index.php/contact-us/">get in touch</a> if we can help you form your <strong>Nurture Marketing </strong> strategy.</p>
<p>Amanda and Bob</p>
]]></content:encoded>
			<wfw:commentRss>https://www.burlingtonvermontwebdesign.com/2010/03/nurture-marketing-implement-your-demographic-insights-via-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Audience Insights: Moving Beyond Simple Search Engine Demographics</title>
		<link>https://www.burlingtonvermontwebdesign.com/2010/02/audience-insights-moving-beyond-simple-search-engine-demographics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=audience-insights-moving-beyond-simple-search-engine-demographics</link>
		<comments>https://www.burlingtonvermontwebdesign.com/2010/02/audience-insights-moving-beyond-simple-search-engine-demographics/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 12:57:23 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Amanda's Posts]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://evergreendirect.com/?p=523</guid>
		<description><![CDATA[<p>So, <a href="http://evergreendirect.com/index.php/2010/02/search-engine-demographics-for-2010/">you&#8217;ve read our quick overview of the &#8220;top three&#8221; search engines</a>, who is using them in 2010, and why. Hopefully, you&#8217;re using that to inform your effort to optimize your site&#8217;s performance for your most important keywords &#8212; for the search engine that most likely suits your target audience. Also, don&#8217;t forget to [...]]]></description>
			<content:encoded><![CDATA[<p>So, <a href="http://evergreendirect.com/index.php/2010/02/search-engine-demographics-for-2010/">you&#8217;ve read our quick overview of the &#8220;top three&#8221; search engines</a>, who is using them in 2010, and why. Hopefully, you&#8217;re using that to inform your effort to optimize your site&#8217;s performance for your most important keywords &#8212; for the search engine that most likely suits your target audience. Also, don&#8217;t forget to consider Facebook in the same league with the big three search engines. <a href="http://blog.compete.com/2010/02/17/weâ€™re-number-two-facebook-moves-up-one-big-spot-in-the-charts/" target="_blank">In January, Facebook outperformed Yahoo</a>, becoming the second most popular site on the Internet &#8212; right behind Google.</p>
<p>However, do you really know enough about your audience to make sure you&#8217;re even targeting the right search engine or social media platform? Are you doing more than simply viewing &#8220;traffic&#8221; to your site?</p>
<blockquote><p>&#8220;Audience insights eclipse audience measurement, providing new views into &#8220;who&#8221; and &#8220;what impact,&#8221; versus simply counting &#8220;how many.&#8221; <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=121356" target="_blank">Stephen DiMarco of Compete.com</a></p></blockquote>
<p><a href="http://evergreendirect.com/blog/wp-content/uploads/2010/02/service-providers-report-from-google-analytics.gif" rel="shadowbox[sbpost-523];player=img;"><img class="alignright size-medium wp-image-527" title="service-providers-report-from-google-analytics" src="http://evergreendirect.com/blog/wp-content/uploads/2010/02/service-providers-report-from-google-analytics-300x131.gif" alt="service-providers-report-from-google-analytics" width="300" height="131" /></a>If you&#8217;ve got Google Analytics installed and are regularly digging deep into that data, you may have some broad audience insights. You know their geographic location, perhaps even which Corporate network they were using at the time (see figure to the right). Now it&#8217;s time to combine the insights you&#8217;re getting from your Analytics data with informationÂ from some additional sources. Essentially, you&#8217;re going to <a href="http://en.wikipedia.org/wiki/Triangulation_(social_science)" target="_blank">triangulate</a> audience data to create a more credible profile.Â Mr. DiMarco recommends four different online sites/tools/service providers to assist in this process, mentioning that &#8220;<strong>some are free</strong>&#8220;. I did some digging and took some screen caps to save you some time.</p>
<h2>Quantcast: a tool to understand your own site&#8217;s visitor demographics in great detail.</h2>
<div id="attachment_686" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.burlingtonvermontwebdesign.com/wp-content/uploads/2010/02/quantcast-audience-segments.png" rel="shadowbox[sbpost-523];player=img;"><img class="size-medium wp-image-686" title="quantcast audience segments" src="http://www.burlingtonvermontwebdesign.com/wp-content/uploads/2010/02/quantcast-audience-segments-300x205.png" alt="" width="300" height="205" /></a><p class="wp-caption-text">Another free tool: Quantcast Audience Segments</p></div>
<p>&nbsp;</p>
<h2>Google Ad Planner: helps you identify websites your audience is likely to visit.</h2>
<div id="attachment_525" class="wp-caption alignright" style="width: 310px"><a href="http://evergreendirect.com/blog/wp-content/uploads/2010/02/google-ad-planner-demographics.gif" rel="shadowbox[sbpost-523];player=img;"><img class="size-medium wp-image-525" title="google-ad-planner-demographics" src="http://evergreendirect.com/blog/wp-content/uploads/2010/02/google-ad-planner-demographics-300x209.gif" alt="Google's free tool for discovering where your audience &quot;hangs out&quot; online." width="300" height="209" /></a><p class="wp-caption-text">Google&#8217;s free tool for discovering where your audience &#8220;hangs out&#8221; online.</p></div>
<p>Just as I use the Google AdWords Keyword Tool more often for researching keywords to target in my on-site optimization work, I recommend you use the Google Ad Planner for more than ad planning:</p>
<ul>
<li>Define audiences by demographics and interests.</li>
<li>Search for websites relevant to your audience.</li>
<li>Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.</li>
<li>Generate aggregated website statistics.</li>
</ul>
<p><strong>Check these out &#8212; and if you need some help using these tools or making sense of all the data, </strong><a href="http://evergreendirect.com/index.php/contact-us/"><strong>please get in touch</strong></a><strong>!</strong></p>
]]></content:encoded>
			<wfw:commentRss>https://www.burlingtonvermontwebdesign.com/2010/02/audience-insights-moving-beyond-simple-search-engine-demographics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Demographics for 2010</title>
		<link>https://www.burlingtonvermontwebdesign.com/2010/02/search-engine-demographics-for-2010/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=search-engine-demographics-for-2010</link>
		<comments>https://www.burlingtonvermontwebdesign.com/2010/02/search-engine-demographics-for-2010/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 15:30:23 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Amanda's Posts]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://evergreendirect.com/blog/?p=489</guid>
		<description><![CDATA[<p>As you decide where to focus your SEO energy or paid search dollars this year, start with what you know about each of the top search engines and who is using them.</p> Why Yahoo appeals to the 50+ demographic: It&#8217;s a true, old-fashioned (in Internet years) &#8220;portal&#8221; site that is a &#8220;gateway&#8221; to all sorts [...]]]></description>
			<content:encoded><![CDATA[<p>As you decide where to focus your SEO energy or paid search dollars this year, start with what you know about each of the top search engines and who is using them.</p>
<h2>Why Yahoo appeals to the 50+ demographic:</h2>
<ul>
<li>It&#8217;s a true, old-fashioned (in Internet years) &#8220;portal&#8221; site that is a &#8220;gateway&#8221; to all sorts of content on the web.</li>
<li>As a home page, it is more &#8220;set-up&#8221; in advance for its users and doesn&#8217;t push or require customization</li>
<li>People over 50 who were &#8220;leading edge&#8221; Internet users 10-15 years ago set up a Yahoo email account when Yahoo was THE dominant search engine and they still have and use that account today.</li>
<li>In a 2009 study byÂ <a href="http://online.barrons.com/article/SB126080419275490643.html" target="_blank">Cowan &amp; Co</a>, fifty-seven percent of respondents listed Yahoo Mail as the primary reason they visit the Yahoo homepage. Yahoo&#8217;s engagement with users remains high; 64% of respondents go to Yahoo.com at least once per week. In addition, Yahoo Mail is still growing (although Gmail has a much greater share of new personal email accounts).</li>
<li>People over 60 are more often using the Internet for community and entertainment &#8212; they aren&#8217;tÂ using the web to &#8220;search&#8221; for data and information to support their career.</li>
</ul>
<h2>Google: a dominant &#8220;search&#8221; engine and online toolbox</h2>
<ul>
<li>GoogleÂ is still the dominant search engine withÂ <a href="http://news.cnet.com/8301-13506_3-10434099-17.html" target="_blank">67.3% market share in December 2009</a> across all demographics.</li>
<li>GoogleÂ is primarily about &#8220;search&#8221;: finding the information and data one needs, often for work or career development.</li>
<li>Google has dozens of customizable features and tools (iGoogle, Google Docs, Gmail, Google Reader, etc.).</li>
<li>In the same 2009 study byÂ Cowan &amp; Co cited above, they found thatÂ <strong>&#8220;Seventy-nine percent of 22- to 25-year-olds use Google </strong>as their primary search engine, compared to 63% of total respondents. Google usage is skewed toward younger demographics, high-income households, users with college and graduate degrees, and mobile Internet users.&#8221;</li>
</ul>
<h2>Bing: uncertain waters yet strong possibilities for the 50+ demographic</h2>
<ul>
<li>According to the Cowan &amp; Co study, Bing was chosen as a primary search engine by just 1% of 18- to 25-year-olds and 4% of 26- to 34-year-olds. <strong>Bing&#8217;s highest penetration rate is in the 55-and-over demographic at 10%</strong>.</li>
<li>About 40% of respondents are not aware of the Bing brand. They are simply finding the tool because it is the default search engine in<a href="http://www.w3counter.com/globalstats.php" target="_blank"> Internet Explorer which as of December 2009 is still the browser of choice (or default) of 50% of Internet surfers</a>. Older users are much more likely to stick with the default browser than to seek out alternative software.</li>
<li>Even after the huge media-blitz by Microsoft to promote Bing (<a href="http://www.marketingvox.com/mfst-shells-out-bucks-for-bing-ad-campaign-044159/" target="_blank">spending perhaps as much as $100 million</a>), its market share dropped in December 2009 to 9.9% from a high of 10.7% the previous month.</li>
</ul>
<p>The question is, even if Yahoo and Bing have a smaller piece of the pie &#8212; if their user base matches your customer base, you&#8217;ll want to make sure you have a presence in their text and image indexes, directories, and perhaps even paid search. There are specific tactics you will need to take to accomplish this. Evergreen Consulting Group is ready to offer you the guidance and coaching you need &#8211;<strong> </strong><a href="http://evergreendirect.com/blog/index.php/contact-us/"><strong>just get in touch</strong></a>!</p>
]]></content:encoded>
			<wfw:commentRss>https://www.burlingtonvermontwebdesign.com/2010/02/search-engine-demographics-for-2010/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>
